How Chatbots in Retail Can Increase Your Customer Engagement

Saturday, May 23, 2020

How Chatbots in Retail Can Increase Your Customer Engagement

Michael LeBoeuf, an American businessman once said, “A satisfied customer is the best business strategy of all.” How a business communicates with a customer leaves a huge impact on the customer retention rate and satisfaction value - two metrics that are crucial to a business’s success.

With the ongoing technological advancements, many companies, especially those in retail, have automated various facets of their businesses. One such automation is through Artificial Intelligence (AI) chatbots where users can communicate with a bot throughout their buying process.

Improved Customer Engagement Through Chatbots

Businesses around the world can reap many benefits from tapping into the AI chatbots’ territory. Let us take a look at some of the ways chatbots in retail can increase your customer engagement

Real-time Conversation

Humans can only respond to a certain number of messages at one time. Chatbots, on the other hand, can handle multiple users at once. Your customers may find the need to ask questions outside of your store’s operational hours, and even if your staff is not available, chatbots can answer those questions on your behalf.

Simple and Seamless Experience

In today’s fast-paced and technology-driven world, customers will no longer tolerate sub-par digital shopping experiences. People now expect quick, easy, and hassle-free buy and return processes. Chatbots provide simple and seamless experience through shorter wait times and faster response rates. This ensures customer satisfaction and increased engagement.

Customer Retention and Conversion

According to NewVoiceMedia’s research report, U.S companies are losing $75 billion per year as a result of poor customer experience. When customers don’t receive the assistance they are looking for, they can get frustrated and even switch loyalties. Chatbots ensure a customer is never left hanging in the middle. They grab information fast and respond to queries in a timely manner.    

Chatbots are designed to efficiently lead users through actions that can help them complete the purchase quickly. When a customer experiences a smooth and seamless shopping experience, they are more likely to return to your store.

Intelligent Leads

Retailers must craft the right message for the right audience to convert them into leads. As a retail business, you need to put a lot of focus on the way you communicate your product offerings and also work on the manner in which you market your promotions. Chatbots can help you capture quality leads that can actively engage your customers and consequently increase sales.

What PurpleGrids Can Do For You?

Conversational artificial intelligence (AI) solutions are emerging as the new front door for customer service.Our AI-driven digital transformation platform automates consumer interactions on the most popular channels of their choice.

Purplecloud is bundled with advanced customer engagement tools that can:

Increase brand loyalty

Improve web traffic

Increase in-store conversations

Decrease customer frustrations

Provide a seamless experience, and

Convert shoppers into customers

We strive to revolutionize customer experience and engagement through advanced engagement tools and capabilities, such as Live Agents, Audio and Video Chat, Lead Intelligence, Smart Scoring, and Conversational Landing Pages.

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